Thursday, January 27, 2022

Magic Leap’s new AR headset is rolling out to healthcare companies

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Augmented actuality headset maker Magic Leap has introduced early companions for its Magic Leap 2 headset — a sign that the as soon as consumer-focused firm is nonetheless shifting forward with its enterprise-focused enterprise.

In a press launch at the moment, Magic Leap named 4 healthcare companions which can be getting entry to the system: scientific information visualization firm SentiAR, neurotechnology firm SyncThink, diagnostics firm Heru, and surgical software program software Brainlab. The Magic Leap 2 is slated for extra basic launch in mid-2022. It’s a smaller, lighter follow-up to the Magic Leap headset that debuted in 2018; in an interview with Bloomberg, Magic Leap CEO Peggy Johnson stated it will be “slightly” pricier than its predecessor, which begins at $2,295.

Johnson tells Bloomberg that Magic Leap sees potential for patrons in “industries that are used to wearing something on their eyes,” a class together with surgeons and manufacturing employees. Magic Leap is additionally serious about navy prospects who may use the headsets for coaching; the corporate beforehand pursued a US Army contract that finally went to Microsoft’s competing HoloLens headset.

Magic Leap raised billions of {dollars} as a shopper headset firm, however the firm downscaled its plans quickly — and changed its earlier CEO Rony Abovitz with Johnson — in 2020 amid important layoffs. It’s reportedly thought-about acquisition affords from different companies, allegedly together with the main healthcare participant Johnson & Johnson, however finally raised $500 million in funding for enterprise purposes final 12 months. If Magic Leap pivoted again to the buyer market, it may discover itself competing with extra established manufacturers, including Snap and Meta, previously often known as Facebook.

However, the corporate is apparently “absolutely” open to returning — though Johnson says that AR expertise would have to turn into smaller and its potential purposes extra compelling to be well worth the shift.

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