Thursday, January 27, 2022

Google exec says Apple is ‘holding back’ customers who text

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On Saturday, Android boss Hiroshi Lockheimer accused Apple of “using peer pressure and bullying as a way to sell products,” after a Wall Street Journal report revealed how US teenagers have turned Apple’s iMessage right into a social standing image that locks Android customers out.

Now, Lockheimer is taking a barely much less abrasive stance: the Google government stated Monday that “we’re not asking Apple to make iMessage available on Android. We’re asking Apple to support the industry standard for modern messaging (RCS) in iMessage, just as they support the older SMS / MMS standards.”

“By not incorporating RCS, Apple is holding back the industry and holding back the user experience for not only Android users but also their own customers,” provides Lockheimer, later within the Twitter thread.

That’s nonetheless a giant accusation, however one which pulls the dialog again into acquainted territory: will Apple settle for Google’s olive department to make iMessage extra appropriate with Android, or will it proceed to make use of lock-in to promote extra iPhones?

On the lock-in entrance, there’s little query about Apple’s motivation. Thanks to the Epic v. Apple trial, the world has now seen confidential emails between Apple executives that present the corporate is deliberately withholding iMessage in favor of lock-in. “I am concerned the iMessage on Android would simply serve to remove an obstacle to iPhone families giving their kids Android phones,” wrote Apple exec Craig Federighi in April 2013, including “I think we need to get Android customers using and dependent on Apple products.”

“Joz and I think moving iMessage to Android will hurt us more than help us, this email illustrates why,” wrote Apple’s Phil Schiller in March 2016, forwarding an e-mail from Beats Music co-founder Ian Rogers about how he “missed a ton of messages from friends and family” after switching to an Android cellphone.

What’s much less clear is whether or not RCS, the next-gen substitute for SMS that’s championed by Google and incorporates standard options widespread to iMessage, has any convincing purpose for Apple to signal on. That’s probably why Google is creating slightly peer strain of its personal.

The Verge has requested Apple if it intends to help RCS actually years with no response, so we’re not holding our breath. We’ve additionally made the ethical case that an organization that claims privateness is a human proper has an obligation to deliver encrypted messaging to the world, not simply its personal customers, and we’ve written about the private plight of coping with Apple’s inaction. (And after I say “we”, I imply Dieter, as a result of RCS is his jam, I’m penning this put up as a result of he’s on trip, and Dieter srsly why are you studying these phrases, aren’t you presupposed to be on a socially distanced seashore someplace?)

But possibly now that Apple is mainly a three-trillion greenback firm, and it’s below a great deal of regulatory scrutiny, and its soiled laundry (within the type of emails) has been aired in entrance of the world, and its staff are talking out, and items just like the WSJ’s are popping out, and its CEO Tim Cook is probably searching for a legacy bigger than merely scaling up the corporate to turn into essentially the most useful on the planet with a fats pay package deal because the reward… maybe bringing iMessage to Android or RCS to iMessage is the sort of small concession that Apple would possibly really make.

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