Thursday, January 27, 2022

Hasbro Ups Digital Gaming Chief Chris Cocks To CEO

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Three months after the demise of its longtime CEO Brian Goldner, Hasbro has named his successor. Chris Cocks, who served as president and COO of the corporate’s Wizards of the Coast and digital gaming division, has been promoted to chief government officer.

Cocks, who joined Hasbro in 2016, will take over from interim CEO Rich Stoddart late subsequent month.

Chris Cocks
HBO

During his tenure, Wizards of the Coast has develop into a serious participant for the corporate, greater than doubling its income to $1 billion-plus. Cocks has labored on Hasbro’s widespread Magic: The Gathering, Dungeons & Dragons and Duel Masters franchises. Before Hasbro, he led Microsoft’s Xbox Games and MSN groups and its gaming franchises Halo and Fable.

“Hasbro has amazing brands, gifted storytellers and unique entertainment assets,” the exec mentioned in a press release, “and I am humbled to step into the position of CEO at this important time and to build on the strong foundation Brian created.”

Goldner led Hasbro into the leisure world, serving as an government producer of the Transformers and G.I. Joe film franchises. During his run, Hasbro acquired the impartial Canadian studio Entertainment One in 2019, promoting off its music enterprise.

Hasbro’s content material portfolio additionally consists of TV’s Peppa Pig and the My Little Pony motion pictures. The firm’s different manufacturers embody Power Rangers, Monopoly, Nerf, Play-Doh and PJ Masks.

“Having known Chris for years and working more closely with him these last several months, I have no doubt that he will be an extraordinary leader for the next phase of Hasbro’s journey,” Stoddart mentioned in a press release at present.





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