Thursday, January 27, 2022

Apple selling new AirPods Pro coinciding with the Year of the Tiger in certain markets

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Apple is now selling a new set of particular version AirPod Pros (by way of 9to5Mac) in time for the Chinese New Year, which begins on February 1st, 2022. Just as the earlier Year of the Ox, Apple is engraving a particular emoji on the AirPods Pro case — this time, themed for the Year of the Tiger.

At first look, it looks as if solely the customary tiger emoji is featured on the case — however seems, it’s only a bit extra snazzy with sparkles and fireworks surrounding the tiger face topped off with a cute tiger growly-face hood. Other than that, the solely different distinction is the retail field has the identical emoji in crimson on the sides.

New particular version Year of the Tiger AirPods on the left evaluating to AirPods Pro with a daily tiger emoji on the proper.
Images from Apple Store web site

The new Special Edition AirPods Pro – Tiger (the official identify) is obtainable to order now in a number of Asian markets, together with Hong Kong (with a heavy backorder till May 1st as of writing), the place it retails for HK$1,999 ($256.38 USD).

Apple is also freely giving free crimson envelopes with a golden embossing of totally different Chinese zodiac emojis — all carrying the identical tiger hood. It’s a cute addition for these historically gifting cash for the celebration of the new 12 months however is barely out there if bought in an Apple Store that sells the particular version AirPods.

While individuals in markets like the US would possibly really feel ignored — you might simply order common AirPods Pro and get a free tiger emoji engraving… it’s actually not that totally different. The existence of these yearly particular editions is maybe a literal product of courting the Chinese market — a rustic in which Apple traditionally has needed to bend to remain aggressive.

Apple’s Beats by Dre model additionally put out a pair of new Beats Studio Buds — which has a case that’s adorned with golden tribal-style tiger stripes on a traditional Beats crimson physique. The stripes proceed onto the precise buds themselves, not like the standard-fare buds the particular version AirPods Pro come with.

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