Sunday, January 23, 2022

Our predictions for the next year in audio

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Hello, hey. I hope you all had a pleasant vacation and are prepared for one other one. Last week we regarded again on 2021, and this week, we’re wanting ahead to 2022. We have a pair fast information hits from final week to get by first, however then Aria and I’ll supply our predictions for the year to return. Off we go.

Project Brazen and Audiation ordered to launch audio recorded for Fat Leonard

In a troubling precedent for journalism, a decide in San Diego dominated the podcast firms behind Fat Leonard, Project Brazen and Audiation, should share all recorded audio from their lead character, Leonard Glenn Francis — even audio that wasn’t included in the present’s remaining minimize. The San Diego Union-Tribune has all the particulars, however basically, the podcast tells the story of fraud and bribery inside the US Navy. Six naval officers are at present accused of felony bribery and are heading to trial in February. One of the officers’ authorized group subpoenaed for the audio recordings, which they are saying would possibly maintain essential info for the protection, on condition that Francis is a key witness.

Per the paper, the decide mentioned the “naval officers’ Fifth and Sixth Amendment rights to due process and confrontation ‘are paramount’ and overshadow the podcast producers’ First Amendment rights to protect their sources and unpublished materials.” Instead of quietly submitting the audio to the legal professionals, the firms as a substitute launched all 20 hours’ price publicly on Dropbox.

“We disagree with this ruling and believe it sets a bad precedent for media freedom in the US,” tweeted Project Brazen co-founder Tom Wright. We right here at Hot Pod agree.

Twitter Spaces reaches 2 million customers

Last week, The New York Times published a narrative about the ongoing struggle between Clubhouse and Twitter Spaces. Both are competing for present hosts and customers, who’ve switched between the two platforms. The story additionally features a couple quantity nuggets which might be price calling out: Spaces reached 2 million customers in “recent months,” whereas Clubhouse says the app was downloaded 1.8 million occasions in November alone. The two apps are combating and rising: that’s how we’re ending the year, and I’m certain it’s how we’ll proceed to speak about the apps in 2022.

Automattic’s CEO needs to maintain podcasting open

Protocol published a terrific profile final week of Matt Mullenweg, CEO of Automattic, the firm behind WordPress and Tumblr, in addition to the acquirer of Pocket Casts. The story principally focuses on Mullenweg’s private journey so far and the ethos that drives him. For us, that additionally means the likelihood to piece collectively his imaginative and prescient for podcasting’s future, too, and the way Pocket Casts matches into it.

“There is one thing that binds the many products under the Automattic umbrella together: a bet on and belief in the open web and open-source software,” writes David Pierce. “Most people will tell you it feels like the future of tech hangs in the balance. But the way Mullenweg sees it, open is still going to win. It’s not a matter of if, only when. And all he’s trying to do is help make it happen a little faster.”

A win for all the people rallying in opposition to the closed platforms.

What occurred to Dan Bongino’s risk to stop his radio present over a vaccine mandate?

We wrote right here about podcaster and radio host Dan Bongino threatening to stop his present over Cumulus Media’s vaccine mandate. That was months in the past, nonetheless, and Bongino continues to be on the air. What occurred? The Washington Post pointed at the apparent factor — the lack of Bongino truly doing something — and supplied an replace. People in the story name the complete factor a “stunt” whereas Bongino says he’s in an “ongoing fight” with the firm and hasn’t stop as a result of he wants to guard his workers’s jobs. Who’s stunned? (If you need much more Bongino content material, The New Yorker revealed a profile of him yesterday.)

And now…

Welcome to the prediction celebration

Let’s get to the predictions. Both Aria and I wrote up what we count on to see and canopy next year. We’re able to be held accountable for these guesses, and I do know we are able to depend on you all to take action!

Facebook will begin internet hosting and monetizing podcasts

Facebook acquired into podcasts this previous year by permitting hosts to distribute their RSS feeds on Pages, and next year, I consider the firm will begin internet hosting and monetizing reveals — no RSS feed required. Of course, saying it will occur in 2022 requires Facebook prioritizing and constructing the performance, and it’s unclear how invested it’s in truly doing it. But I do consider internet hosting and monetization is Facebook’s final purpose in the area, so I anticipate seeing it occur in some unspecified time in the future. -AC

More headline-making podcast appearances

While podcasts are more and more a cease on celebrities’ press circuits, they continue to be the intimate medium they’ve all the time been: guards are lowered and conversations get actual. Given this intersection, we’re more likely to hear increasingly high-profile folks saying some fairly jarring issues on tape. As a reminder, the next host of Jeopardy! was finally fired from his position due to horrendous issues he’d mentioned on a podcast years earlier than, ostensibly emboldened by the informal setting. Just months after he was let go, one other one who’d as soon as had the stamp of approval from the academic TV present — soccer participant Aaron Rodgers — traded his squeaky-clean public persona for reward of ivermectin, throughout the course of 45 minutes on the podcast The Pat McAfee Show 2.0. We’re in for fairly a experience as much more folks check out the medium. -AB

There will probably be fewer unique present offers and extra windowing

Spotify popularized the thought of reveals going unique to at least one platform, however wanting forward, I foresee this pattern fading out. If advert income is the main purpose for most of the massive platforms, minimizing reveals’ audiences by housing them in one place doesn’t make a lot sense. Instead, I count on to see extra offers like the one between Amazon Music and SmartLess with one week of exclusivity, or Amazon Music and 9/12, which supplied the total, bingeable present on the app with just one episode per week launched elsewhere. Now, a two-for-one prediction: I additionally count on extra Spotify-exclusive offers won’t re-sign. The massive paycheck is good, but it surely probably comes at the expense of attain and affect. -AC

Salaries turn out to be standardized (by solidarity)

When hiring for one-off audio positions, folks proceed to reference the charges and finest practices made publicly accessible by the group AIR, and I’ve a sense people will quickly notice they need (learn: want) requirements for workers positions, too — particularly as extra of these positions are created. There aren’t many locations to show to for that info, although. I predict present salaried employees will quickly act on that, and that at the least a part of it will likely be daring, public, and on-line, even when demystifying cash by simply speaking about it has principally been the area of freelancers. -AB

A extra built-out Spotify Wrapped for podcasts

Still solely two slides devoted to podcasts? I’ve gotta say, I anticipated extra from an organization that spent this complete year making an attempt to show it did greater than music. -AB

Podcasts turn out to be a solution to promote merchandise, particularly by influencers

You can already argue that podcasts are an vital gross sales channel due to promo codes and direct response advertisers, however I think about we would see affiliate income play a much bigger position in 2022. Influencers might nonetheless launch reveals with the main intention of utilizing them as a solution to join with followers, however more and more, they could simply wish to promote extra stuff. It might be their very own product line or an affiliate partnership with a bigger firm. I think for this reason Amazon is taking an curiosity in the area — podcasts transfer product, and Amazon has lots of product to maneuver. Plus, it runs an enormous affiliate income enterprise. -AC

More professional avid gamers launch podcasts and attain big numbers

We speak lots about Hollywood stars coming into podcasting, however next year, I anticipate writing extra about professional avid gamers internet hosting reveals. We’re already seeing hints of this. QCODE’s Wood Elf Media produces Distractible from streamer Mark Fischbach (aka Markiplier), which apparently topped Joe Rogan on Spotify’s personal charts. Gamers include a built-in viewers and, extra so than influencers, are used to speaking and having issues to say, priming them for podcast fame. -AC

Luminary will get purchased or shuts down

I needed to make some type of Luminary prediction, and I’m guessing the firm both will get purchased or shuts down. That’s it. Maybe it’ll thrive by itself, but it surely’s now coming into its third year of existence, and one thing has to occur. -AC

Live social audio goes on-demand and turns into a sizzling zone for moderation discussions

If 2021 was the year each platform constructed or invested in reside audio, I consider 2022 will probably be the year they as a substitute concentrate on on-demand content material. Both Clubhouse and Twitter Spaces, in addition to Spotify’s forgotten Greenroom, permit conversations to be recorded, and these replays will turn out to be important to rising and sustaining the person bases. At the similar time, I predict reside audio’s popularity will tarnish as conversations run amok with misinformation, racism, threats of violence, and no matter else the web is nice at drumming up. -AC


Thanks for sticking with us this year. Pop some bottles and manifest these goals for 2022. We’ll be again Thursday for our insiders with a particular Aria version, and for the remainder of y’all, we’re right here Tuesday with our often scheduled programming.





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