Monday, January 17, 2022

Apple reportedly hires away Meta’s AR public relations head

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Apple has reportedly employed Andrea Schubert, Meta’s communications and public relations lead for its augmented actuality (AR) merchandise, in accordance with Bloomberg reporter Mark Gurman in his Power On e-newsletter. Schubert’s LinkedIn web page signifies that she’s been working for Meta for almost six years.

“Meta, with Oculus, has been the market leader in headsets, so such a hire makes sense as Apple nears its launch,” Gurman explains. On each Black Friday and Cyber Monday this 12 months, Meta’s Oculus Quest 2 was one of many top-selling merchandise. Not to say that Meta’s Oculus app topped the App Store within the US on Christmas Day, and have become the primary free app on the Google Play retailer immediately, a possible signal {that a} important quantity of individuals acquired the headset as a present this vacation.

Rumors proceed to swirl round Apple’s AR/VR headset, with Apple remaining tight-lipped in regards to the product. Bloomberg beforehand reported that the headset may value a whopping $3,000 and include 8K shows, together with 3D sensors for hand monitoring. The headset might also need to depend on a related iPhone or Mac for processor-heavy duties. We won’t have to attend an excessive amount of longer for Apple to formally take the wraps off of the rumored headset, nevertheless. Apple analyst Ming-Chi Kuo predicts that the mixed-reality headset may launch someday in 2022.

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