Thursday, January 27, 2022

Morioka Shoten: The Japanese Bookstore That Only Sells One Book

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Here’s a enjoyable query to ask amongst your e book mates subsequent time you get collectively for a chat. If you had a bookstore that solely bought one e book, which e book would you promote?

Turns out this idea isn’t hypothetical. There is in actual fact a bookstore that solely sells one e book. It’s referred to as Morioka Shoten, and it’s positioned in Ginza, Tokyo. Okay, to be honest, it’s not that Morioka Shoten solely sells one single e book. Rather, the bookstore sells a number of copies of 1 e book. The e book being bought modifications weekly, and the shop additionally places collectively shows and reveals that hook up with the e book of the week. For occasion, if a e book mentions a particular flower, that flower may be displayed within the retailer. Or artwork that connects to the themes of the e book may be exhibited.

Yoshiyuki Morioka opened the Ginza bookstore on May 5, 2015. Before launching his personal single-book bookstore, Morioka labored as a bookstore clerk in Kanda for eight years. He then went on to open his personal impartial bookstore, and this was the place he first received the thought for the modern Morioka Shoten.

Morioka defined in an interview, “I used to run a bookstore for about ten years, and many people came to the shop for launching events of new books. I thought only one book seemed to be enough.  That was how I got the idea to open the shop.”

To open the shop, Morioka partnered with Masamichi Toyama, the CEO of Japan-based Smiles Co. Ltd, and native branding company Takram Design Engineering. Morioka Shoten’s brand, created by Takram based mostly on Morioka’s personal design, is a rhomboid form that the embodies the bookshop’s philosophy of “Issatsu, Isshitsu,” or “A Single Room, A Single Book.”

Morioka Shoten is positioned on the bottom flooring of Suzuki Building in Ginza, a spot with important that means within the literary world. Built in 1929, the constructing was as soon as residence to Japan’s propaganda writer Nippon Kobo, producers of the main journal of the time, Nippon. “It’s seen by many as a place that laid the foundation for the modern publishing industry in Japan,” Morioka stated. “That’s why I chose this building to open my store.”

While many patrons go to impartial bookstores to browse the stacks and comb by means of the store’s many choices, Morioka Shoten provides e book lovers a distinct sort of expertise. “I want to make the store a place where authors, people in publishing companies, and others can meet and communicate. I have a feeling that I’m inviting people into the books I sell,” Morioka stated.

Mai Miyake, an creator and artist whose e book and artwork have been beforehand featured in Morioka’s bookshop, sees the shop like this: “This is the home of Morioka-san, and maybe I’m like the main guest, and the people who walk in here are like the people who come to have tea or to greet us. And so it has a very cozy atmosphere. And you can personally talk to them directly, and Morioka-san would host them in that sense, which is quite lovely.” 

All kinds of titles have been featured within the store, together with Tove Jansson’s The True Deceiver, Hans Christian Andersen’s Fairy Tales, Tsukiyo To Megane (Moon Night and Glasses) by Mimei Ogawa, Karachi No Moto (Source of Form) by Akito Akagi, Koichi Uchida and Takejiro Hasegawa, and Karl Blossfeldt: Working Collages, a set of pictures of vegetation from Karl Blossfeldt.

The retailer has been open for about six years, and it looks like Morioka’s enterprise mannequin is working. People come from all all over the world to go to this distinctive bookstore and take part within the personalised and immersive expertise the shop provides.

So what do you suppose? Is this the way forward for bookstores? Would a retailer like this work the place you reside? And in case you did personal a bookstore that solely bought one e book, what e book would you promote?

Check out different cool bookish locations right here.

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