Monday, January 17, 2022

CES 2022 loses another key exhibitor as Intel pulls out of in-person show

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CES 2022’s exodus of exhibitors over rising COVID-19 considerations continues, with the most recent withdrawal coming from Intel. The firm usually has one of the most important presences of main tech firms on the show. Intel joins a slew of different key firms skipping this yr’s show in-person, which additionally consists of Lenovo, Hisense, T-Mobile, AT&T, Amazon, Waymo, Meta, Twitter, Pinterest, and iHeartRadio.

“The health and safety of our employees, partners and customers is always a top priority. After consulting with health officials and in the spirit of Intel’s safety policy, our plans for CES will move to a digital-first, live experience, with minimal on-site staff. We encourage you to join us as we deliver all our CES content and experiences virtually via the Intel Newsroom,” Intel commented in a press release.

The Consumer Technology Association remained dedicated to internet hosting this yr’s convention in Las Vegas as just lately as Wednesday, with Jean Foster, head of advertising and communications on the firm, commenting to The Verge that “[our] mission remains to convene the industry and give those who cannot attend in person the ability to experience the magic of CES digitally.” Foster additionally famous that whereas the convention had acquired 42 cancellations on the time (for “less than 7% of our exhibit floor”), CES 2022 additionally added 60 new exhibitors just lately, too, together with 1000’s of extra registrations.

And whereas many main firms have pulled out of attending this yr’s convention in particular person, key individuals like GM and Samsung (who’re each at the moment nonetheless set to current keynotes on the convention) stay onboard with CES 2022, not less than for now.

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