In March 2020, Bandcamp began a promotion the place it could forego taking a income share from gross sales artists made on its platform, offering some further assist to performers with out of the blue restricted alternatives as a result of the coronavirus pandemic. The association become a month-to-month occasion, as Bandcamp Fridays inspired followers to maintain the assist coming by buying audio tracks and merchandise over the last two years.
Bandcamp pledged to maintain issues going all through 2021 and has dutifully turned off its lower on the first Friday of every month. The solely query left is, what occurs subsequent? The observe about Bandcamp Friday sticking round for 2021 is not included on the weblog publish saying the promotion, and nobody has up to date clients or creators about the plan for 2022.
We have vaccines, and exhibits are taking part in once more, however the pandemic isn’t fairly over but, and I do know I’ve gotten used to having a day the place I can inform myself it’s OK to purchase an additional album or two as a result of it’s simply the proper factor to do. It’s additionally supplied some additional incentive for artists to inform their followers about Bandcamp as an alternative choice to streaming over Spotify or different music providers which have fancy year-end graphics however don’t share as a lot of the cash with the individuals who create what you’re listening to.
When Bandcamp Fridays launched, co-founder and CEO Ethan Diamond stated, “For many artists, a single day of boosted sales can mean the difference between being able to pay rent or not.” Bandcamp says that over 800,000 followers have participated, paying over $61 million to artists and labels over the 15 days. It says that on common, 93 p.c of your cash reaches artists and labels when the promotion is lively and, once more on common, 82 p.c when it isn’t, so there’s nonetheless a lot of causes to indicate some appreciation with a purchase order.
But a minimum of for a number of extra hours (till 12AM PT on December 4th), sure, it’s Bandcamp Friday.