Tuesday, January 18, 2022

The British Fashion Council launches new award category for Roblox designs

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As a part of its annual style awards, the British Fashion Council is including a new category for 2021: an award for “metaverse design.” As broad as which may sound, the award was really created in partnership with Roblox, and as such, the shortlist is restricted to 5 Roblox creators. The winner, cSapphire, operates an in-app clothes boutique.

In holding with the digital nature of 2021, the award will likely be offered by an avatar of Gucci’s artistic director Alessandro Michele (pictured above) inside a Roblox expertise. Players can even have the ability to discover a digital recreation of Royal Albert Hall to look at the awards. “This unique metaverse space BFC has created in collaboration with Roblox represents the future of fashion, and it’s been so fun to be a part of such an innovative experience,” mannequin Karlie Kloss, who served as one of many judges, stated in a press release.

While it’s one thing of a publicity stunt, the digital occasion is a part of an ongoing fusion of video games and style. Gucci beforehand created a surreal style expertise inside Roblox, together with some digital sneakers, and has partnered with esports group 100 Thieves. Meanwhile, the likes of Balenciaga, Louis Vuitton, Burberry, and Longchamp have all created in-game outfits for video games like Fortnite and League of Legends.

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