Spotify becomes latest to experiment with a TikTok-style video feed

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Spotify is testing a new TikTok-style video feed in its beta iOS app that reveals fullscreen video clips as songs are performed, TechCrunch studies. The function was first noticed by Chris Messina, who posted a video of the feed in motion. When obtainable, the video feed is accessible from a new fourth tab within the navigation bar labelled “Discover.” Individual tracks can then be appreciated as you scroll by the feed, and there’s additionally a three dot menu icon to deliver up choices for every music.

Spotify confirmed the check in a assertion supplied to TechCrunch, however declined to touch upon if or when it would see a wider rollout. “At Spotify, we routinely conduct a number of tests in an effort to improve our user experience,” a spokesperson stated. “Some of those tests end up paving the way for our broader user experience and others serve only as an important learning. We don’t have any further news to share at this time.”

The check comes as Netflix has began testing a related interface in its iOS app to assist customers uncover new content material to watch. It’s latest “Kids Clips” function reveals content material from its child-friendly reveals, and follows the launch of a related “Fast Laughs” feed earlier this 12 months. As TikTok’s engagement hours soar, even non-social media platforms have gotten concerned about utilizing its format to assist customers interact with their very own providers.

The Discover feed seems to construct upon Spotify’s present Canvas function, the place artists can have movies play alongside their music on the service. The movies proven as a part of the Discover feed seem to be the identical as these used for Canvas, TechCrunch notes.

In an attention-grabbing signal of how codecs are altering, the invention of Spotify’s new check comes virtually a 12 months to the day after the service was experimenting with utilizing a Snapchat-style tales function alongside a number of of its playlists. Who is aware of what will likely be in trend by this time subsequent 12 months?

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