‘Sing 2’ Gets Spinoff Of Sorts In Illumination Short Film Plugging Xfinity That Aired During Macy’s Parade

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Feeling bullish about Sing 2, the animated sequel hitting theaters December 22, NBCUniversal and mum or dad firm Comcast are utilizing it for his or her annual Thanksgiving promotion for Xfinity.

Much longer than the standard 30 seconds of most TV commercials, Comcast’s cinematic spots for its flagship broadband and TV model have change into an annual staple. They first seem throughout NBC’s broadcast of the Macy’s Thanksgiving Day Parade and get amplified by different synergistic platforms like Today.

Directed by Garth Jennings, the author and director of the Sing movies, the brief that debuted throughout right this moment’s parade protection is titled “Come Home.” It introduces a brand new group of anthropomorphized animal characters who should not seen within the movies. (Watch it above.)

The vacation season finds most of a canine household at house as a snowstorm hits. Angie, voiced by actress and TV persona Keke Palmer, is the pack’s mom. As a favourite vacation selection present is about to return on TV, she is driving house from work. Stranded by the blizzard, she winds up backstage on the selection present studio, the place the franchise’s primary characters, voiced by Matthew McConaughey, Reese Witherspoon and others, briefly seem. Angie then will get an opportunity to attach together with her household even when she will be able to’t bodily make it again to the home.

The movie follows two lavishly mounted shorts that premiered on Thanksgiving after which aired in shorter type as advertisements via the vacation season. In 2019, Comcast staged a sequel-of-sorts to E.T. the Extra Terrestrial and final yr launched a Craig Gillespie-directed outing with Steve Carell enjoying Santa Claus as he navigated via Covid. In these earlier circumstances, a truncated model of the movies aired on NBC, with the total one solely out there on-line. This yr, a two-minute block throughout the parade broadcast will likely be dedicated to the whole brief and it’ll even be on-line.

Illumination, the NBCU-owned studio behind Despicable Me and Sing, made the brief.

“Working hand-in-hand with Universal and Xfinity, Illumination was given the opportunity to create content that was rooted in the world of Sing and captured Xfinity’s holiday spirit,” Illumination founder and CEO Chris Meledandri mentioned. “The content introduces a brand new character who unexpectedly finds themselves expressing themselves creatively through song. It’s an honor to be able to remind people of the power of being together this holiday through the world of Sing 2 and our characters.”

Palmer will seem subsequent summer time in Universal’s Jordan Peele-directed horror movie Nope. Along with music and theater work, she gained fame on TV as a bunch alongside Michael Strahan and Sara Haines of a 3rd hour of Good Morning America. Although the discuss present ended its temporary run in 2020, it netted Palmer a Daytime Emmy Award nomination.

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