A brand new guide co-authored by Deadline enterprise editor Dade Hayes would be the first to discover the media and tech sectors’ headlong rush into streaming.
Binge Times: Inside Hollywood’s Furious Billion-Dollar Battle to Take Down Netflix shall be printed April 19 by William Morrow, an imprint of HarperCollins. Hayes, who relies in New York, co-wrote the guide with the Los Angeles-based Dawn Chmielewski, a media and leisure correspondent for Reuters and a former Deadline editor.
The guide focuses on the 2019-20 stretch when a serious new entrant launched practically each month. In addition to in-depth portraits of Apple TV+, Disney+, Peacock, Quibi and HBO Max, it takes readers inside established streaming entities Netflix, Amazon and Hulu. The guide examines a sequence of consequential choices and developments in media and expertise for the reason that delivery of the web which have led to the present obsession with streaming.
Deadline readers know the essential define of the story. As the web achieved broadband pace and direct-to-consumer streaming turned potential within the 2000s, few gamers took it practically as significantly as they finally would. Traditional media firms have been cashing eight- and nine-figure checks to license their exhibits and flicks and have been content material with these proceeds on high of a still-growing pay-TV ecosystem and film field workplace. Only a decade later, after witnessing the wages of cord-cutting and the vulnerability of film theaters did a flock of firms all determine to enter the streaming sport.
Even then, simply because the multibillion-dollar derby was heating up, alongside got here Covid, a real black-swan occasion bringing each constructive and unfavourable penalties. The pandemic supplied a short-term stimulus to streaming generally, but it surely additionally posed stiff challenges to manufacturing, product engineering, advertising and lots of different areas.
The authors are repped by Daniel Greenberg at Levine Greenberg Rostan. Mauro DiPreta, SVP and govt editor at William Morrow, edited Binge Times.