The Italian antitrust authority has discovered Apple and Amazon responsible of what Reuters refers to as “alleged anti-competitive cooperation”, and ordered them to pay fines of €134.5m and €68.7m respectively. (That’s roughly £113m and £58m.)
Following an investigation which we first reported in July final yr, L’Autorita Garante della Concorrenza e del Mercato (AGCM) has discovered that the 2 corporations colluded to repair costs on Apple and Beats merchandise. The AGCM stated a 2018 settlement stipulated that solely chosen retailers might promote these merchandise by the amazon.it web site, in contravention of EU guidelines.
In addition to the fines, Amazon has been ordered to permit all corporations that promote items by amazon.it to additionally promote Apple and Beats merchandise.
Both corporations will enchantment in opposition to the choice, telling Reuters that the settlement is there to guard prospects from counterfeit merchandise.
“To ensure our customers purchase genuine products, we work closely with our reseller partners and have dedicated teams of experts around the world who work with law enforcement, customs and merchants to ensure only genuine Apple products are being sold,” Apple stated in an announcement.
Amazon, in the meantime, stated: “We reject the suggestion that Amazon benefits by excluding sellers from our store, since our business model relies on their success. As a result of the agreement, Italian customers can find the latest Apple and Beats products on our store, benefiting from a catalogue that more than doubled, with better deals and faster shipping.”