Monday, November 29, 2021

Ed Sheeran is coming to Pokémon Go to serenade Squirtles in sunglasses

- Advertisement -
- Advertisement -
- Advertisement -

Niantic has released details of Pokémon Go’s upcoming Ed Sheeran collaboration in a new blog post, a little over a day after first teasing the surprising crossover. The event kicks off on November 22nd at 2pm ET (11am PT), and will run for a little over a week until November 30th. The main feature appears to be a performance of some sort from Ed Sheeran, though what form this will take (a pre-recorded video? A virtual Ed avatar?) isn’t at all clear.

Niantic says the performance will include songs from Sheeran’s new album, titled = (yes, the name of the album is the equals sign), and that it’ll be accessible from the News section of Pokémon Go app. Right now, this section is just a news feed of announcements and blog posts, so this doesn’t offer much of a hint about what shape the performance will take.

With the event, Niantic appears to be attempting to follow in the footsteps of Epic Games, which has offered a number of in-game music events in Fortnite over the years from artists like Travis Scott and Ariana Grande. Epic has cited pop culture events like these as a key part of its attempt to expand Fortnite from a game into a metaverse-style social space, and Niantic hasn’t been shy about its own metaverse plans.

As well as Sheeran’s performance, the event will also include more typical Pokémon Go gameplay elements. A number of water-type Pokémon and the special sunglasses-wearing variety of Squirtle will be available to catch (“Ed always chooses the Water-type Pokémon as his first partner” you see), and there’ll also be a branded = sweatshirts you can equip your avatar with. Over the course of the week, Ed Sheeran’s song “Overpass Graffiti” will also play during the night in-game.

In-game events like these are big business for Niantic. This year’s Go Fest event, which took place in July, reportedly brought in around $21 million in revenue over the course of two days, according to analytics firm Sensor Tower, Eurogamer reported.

Source link

- Advertisement -

More from the blog

‘Spider-Man’ Producer Amy Pascal Teases New Sony-Disney Tom Holland Webslinger Trilogy

Spider-Man producer and former Sony Pictures Boss Amy Pascal says {that a} new Marvel Cinematic Universe Spider-Man trilogy with Tom Holland is within the early...

Javier Bardem Pic ‘The Good Boss’ Receives Record 20 Nominations At Spain’s Goya Awards

Nominations have been unveiled for Spain’s major movie awards, the Goyas, with the Javier Bardem-starring comedy-drama The Good Boss racking up an all-time...

‘The Sparks Brothers’ Director Edgar Wright On His Descent Into The Mael-strom

Pop music brothers Ron and Russell Mael, who carry out as Sparks, had been ‘meta’ earlier than it grew to become a factor,...

Tom Holland will return for another trilogy of MCU Spider-Man movies

Spider-Man: No Way Home is about to wrap up the present trilogy of Marvel Cinematic Universe Spider-Man movies quickly, however Tom...