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Why Are Bang & Olufsen Speakers So Expensive?

You can’t talk about high-end speakers without mentioning Bang & Olufsen. The Danish consumer electronics company designs and manufactures high-end audio products, television sets, and telephones. Its best-selling range includes speakers of all kinds.

It’s no secret that quality products usually demand high prices. Bang & Olufsen speakers are no different. If you’ve ever wondered what makes Bang & Olufsen speakers so expensive, this article is for you.

Why Are Bang & Olufsen Speakers Expensive?

Bang & Olufsen (B&O) speakers promise buyers an immersive listening experience throughout their homes, with its speakers known for excellent sound quality.

The B&O speakers range from an affordable $237 for the Beosound A1 2nd Gen Portable Wireless Bluetooth Speaker, to a $40,000 speaker made from aluminum and oak grates, to the eye watering and wallet-stretching BeoLab 90 which costs $84,990.

Related: The Best Bluetooth Speakers

B&O has good reason for its prices being so high. This is due to the cost of production, the premium materials used to manufacture its speakers, the audio quality, and the brand name it has managed to create for itself over the years.

The material that B&O frequently uses includes natural high-grade aluminum, smoked oak wood, and top-quality stainless steel. The brand also prides itself on its luxurious image.

B&O has steadily carved a reputation for itself by releasing a number of top-end systems. When the products that are being produced are of the highest quality with a reputable name to match, then it’s no surprise why B&O speakers are priced the way they are.

Do These Premium Materials Justify the High Price?

People are often willing to pay for quality. As the saying goes, “you pay for peanuts, you get monkeys.”

It could be argued that B&O is using a premium pricing marketing strategy, whereby it sets higher prices for its products in order to give the impression that they have speakers of higher quality. This can quickly be disproven based on verified reviews and the company’s reputation.

Related: Bang & Olufsen’s New Speaker Blends Into Your Bookshelf

B&O is firmly positioned in the premium style market and targets individuals with enough disposable income to make these purchases without a second thought. Simply put, these consumers just want to have a nice sound system at home with minimum uncertainty, decisions, and complexity.

But the question again comes back to this: do the premium materials used in the manufacturing process justify the high price? Simply put, yes.

The amount spent on acquiring the materials, designing, and flawlessly executing the high-quality end product is no easy feat. For example, the Beoplay HX headphones are designed to maximize comfort thanks to its materials, which include woven fabric, sheepskin, and cow’s leather.

The complex process of making headphones from different materials and technological components requires time, effort, resources, and lots of money. The brand, therefore, has to make that money back.

Can a Different Brand Provide the Same Quality at a Cheaper Price?

There are various speaker brands that are affordable (under $100) but do they offer quality to rival B&O?

According to Amazon reviews, wallet-friendly speaker brands that rate highly include:

While these speakers are good, they don’t offer the same quality and features that B&O do. It takes a lot of time and money to produce quality speakers, which is why other brands struggle to produce the same quality speakers at a cheaper price. They also don’t have the same resources for development and research that B&O do.

In 1999, B&O formed a research and development company with the aim of designing integrated amplifiers with up to 1000w in power. Now, B&O produces active loudspeakers with integrated amplifiers and crossovers to improve the quality of subwoofers and overall sound.

Bang & Olufsen’s Quality Is Worth Paying For

Bang & Olufsen often performs well on lists of top-end audio brands. This is attributable to its experience with speakers. For example, B&O were the first home audio brand to start building and selling active loudspeakers (speakers with built-in amplifiers).

Ultimately, when it comes to B&O speakers, you get what you pay for: unparalleled quality.


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