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What Is a TikTok Pro Account?

A TikTok Pro account can help you learn more about your audience so that you can grow your following.


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Did you know that you can switch your TikTok account to a professional plan to get some more features? These features will help you keep track of your profile’s reach and your videos’ performance.

Here’s what you need to know about TikTok Pro and how you can switch from your personal account to a professional one.

What Is TikTok Pro?

A TikTok Pro account gives you access to an analytics tool that will give you useful insights about your audience, reach, and your videos’ performance.

With this tool, you can see your weekly and monthly views, follower growth, and your trending videos.

It’s best for businesses and organizations that want to get to know their audience. The data from the dashboard will help them craft marketing plans and strategies. But it can also be used by anyone who’s just curious about their audience.

Once you switch to the Pro plan, you’ll have to wait seven days for Tiktok to populate the analytics dashboard with some data. During the first week, just upload as many videos as you can so the tool can gather data for your insights.

Related: Essential Apps & Websites for TikTok Fans and Creators

What Can You See in the TikTok Analytics Dashboard?

Through your Pro account’s analytics dashboard you can see your Profile Overview, Content Insights, and Follower Insights. You’ll see graphs with data for each date.

They’re pretty straightforward and easy to understand so you don’t have to worry much about having trouble interpreting them.

Under Profile Overview, you’ll see your profile’s overall performance. You can toggle between the seven or 28-day views and check your video views, profile views, and follower count. They’re presented in easy-to-understand graphs that will show you your profile’s long-term or short-term growth.

Under the Content tab, you’ll see detailed video analytics. You’ll also see which videos are trending, the source of your traffic, and audience demographics, among other things.

Under the Follower tab, you’ll see more interesting data about your audience. You’ll see their gender, which country they’re from, videos and sounds they listened to, and even the hours or days when they’re most active.

The analytics dashboard is chock-full of useful data you can use to optimize your upload schedule and content.

You can use it to get to know your page’s performance and more importantly understand your audience. It can help you craft videos your audience will like based on their viewing patterns. This way you can hopefully get more followers on TikTok.

How To Switch Your TikTok Account To Pro

Anyone with a personal TikTok account can switch to Pro with just a few clicks.

  1. Go to your profile and tap the three dots on the top right corner of your screen.
  2. Select Manage my Account.
  3. Scroll down then click Switch to Pro Account
  4. You’ll be asked to choose your account type (Creator or Business) and then a category for your account. Choose one that’s closest to the nature of your content or the intent of your profile.
  5. Once you’ve switched to Pro, you can go to your Settings Menu to see your analytics dashboard.

You can opt-out of TikTok Pro and switch back to Personal anytime.

To do this, just tap the three dots on the top right corner of your profile. Go to Manage my Account then scroll down and tap Switch back to Personal Account.

TikTok Pro Helps Your Grow Your Reach And Engagement

A TikTok Pro account’s analytics dashboard lets you get to know your audience and their preferences. By studying their viewing patterns and how they respond to your videos, you can better craft content that they will like.

This will help you grow your reach and engagement. Having more followers will open doors for you and may even help you earn through the videos you post.


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