Counterpoint Analysis’s newest report on the Smartphone business has arrived and as soon as once more, Samsung led the cost in phrases of gross sales in August 2020 and elevated its lead over Chinese language rival Huawei. The Korean cellphone maker secured 22% of the worldwide market share in the interval, up from 20% in April.
Whereas Samsung gained a 2% market share, Huawei misplaced 5% as in comparison with April the place it as soon as had a record-breaking 21% share.
Smartphone makers suffered a decline in the course of the early months of summer season/spring notably attributable to India going into lockdown. Samsung made a comeback in between July and August as soon as the market was opened once more and the rising pressure between Indian clients and Chinese language merchandise additionally labored in the corporate’s favor.
This helped Samsung obtain one among its finest months in India since 2018 with aggressive on-line advertising and marketing and extra.
Different corporations largely maintained their market share. Apple stored its 12% share from April – August, although we anticipate the quantity to rise going into the final quarter of the yr because the iPhone 12 has simply been revealed. The earlier finest promoting Apple telephones, particularly the iPhone 11 and iPhone SE 2020 are anticipated to keep up regular gross sales until then.
Xiaomi’s market share elevated in the course of the interval and it’s anticipated to continue to grow with Huawei’s lowering market share and likewise because of new Xiaomi gadgets releasing in the close to future.