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Home World Tech News Wellness Concerns Could Drive Home Purchases | PYMNTS.com

Wellness Concerns Could Drive Home Purchases | PYMNTS.com

Health is driving client decisioning, with the chief government of 1 homebuilder noting that wellness – together with the necessity for more room, traditionally low rates of interest and the fact of individuals shifting out of cities – is serving as a motivator for homebuyers.

“The thing that I think has been probably most interesting is this need for wellness,” Taylor Morrison CEO Sheryl Palmer mentioned in a televised interview. She additionally identified that the digital interplay the corporate is having with shoppers “continues to evolve.”

When requested about their alternative to buy at retailers with digital capabilities, 40.2 % of shoppers cited the rationale “I might contract COVID-19 without access to these capabilities,” per PYMNTS information.

And 71.7 % of shoppers have been feeling apprehensive in regards to the COVID-19 pandemic as a result of they have been involved that they could get their mates or household sick. More than 4 in 10 respondents – or 42.four % – have been afraid they could die, per PYMNTS information.

These fears are retaining some shoppers at dwelling. As PYMNTS notes in “How A Global Pandemic Created a Digital-First Customer in 12 Weeks”, “the lion’s share of shoppers reported {that a} vaccine for the virus is what would get them again out into the world.

The success or failure of any digital platform is its means to take friction away, and success going ahead can be outlined how corporations handle the Digital 3.0 FIT® Framework: the power to take away friction and supply shoppers with the encouragement to maneuver previous the inertia that after saved them from making an attempt one thing new. That results in preserving their second-most helpful asset subsequent to their well being: their time.

Amid well being considerations in the course of the pandemic and digital innovation from homebuilders, shoppers may probably be inspired to strive one thing new – like shopping for a brand new home due to well being and wellness and/or work together with homebuilders just about as an alternative of in individual.

Palmer describes her financial outlook as “cautiously optimistic,” however she famous that “I think we will continue to see … strong demand for new homes – for fresh, healthy living.”

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New PYMNTS Study: Subscription Commerce Conversion Index – July 2020 

Staying dwelling 24/7 has shoppers turning to subscription companies for each leisure and their day-to-day wants. While that’s an excellent alternative for suppliers, it additionally presents a problem — 27.four million shoppers want to cancel their subscriptions due to friction and value considerations. In the most recent Subscription Commerce Conversion Index, PYMNTS reveals the 5 key options that may assist corporations maintain subscribers loyal regardless of right this moment’s difficult financial instances.


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