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Instagram’s TikTok-Style ‘Reels’ Feature to Launch in US Next Month

Instagram’s new “Reels” characteristic is coming to the U.S. in early August, Facebook has confirmed (through Business Insider). The TikTok-style short-form video characteristic made its debut in Brazil late final 12 months, and permits Instagram customers to report and edit 15-second video clips with audio and music soundtracks.


Instagram customers can be in a position to create and share Reels to their Stories, and might entry their short-form movies in a brand new, devoted tab on their profiles. Public accounts may have their movies shared on the app’s Explore web page, and customers may have the choice of displaying Reels on their profiles and in followers’ Feeds.

The U.S. launch will comply with the testing of Reels in India this month, after a ban of TikTok in the nation. NBC News experiences that Facebook is about to launch Reels in over 50 nations “in a matter of weeks.” The transfer comes as TikTok faces intense scrutiny for its ties to China, with U.S. authorities officers not too long ago threatening to ban the app over safety considerations.

Instagram lacks the scrollable feed of TikTok, however no matter whether or not or not the latter app is banned, Facebook is clearly hoping to win over customers from the rival social platform. Meanwhile, Snapchat has additionally began testing TikTok-style navigation for its video content material, whereas YouTube is testing an in-app characteristic for short-form video with a “small group” of individuals.

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