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Apple launches news podcast, continues to eat the media

Tech journalism is a bizarre sufficient business usually, however issues go to the subsequent degree if you’re writing about Apple. The hype, the huge scale, the ardour from followers, and the uniquely dominating strategy to the media all make it an enchanting and irritating firm to cowl.

In latest years an extra issue has been added, with Apple’s choice to turn out to be a part of the media in its personal proper. The firm has nurtured a steady of gifted writers and journalists, regularly poaching from websites like Macworld, and publishes articles and movies about its personal merchandise. These inevitably rank effectively on Google and do effectively with readers; there’s one thing mildly intimidating when your new rival is the largest firm in the world.

(An additional handicap we face when making an attempt to compete with Apple’s articles is that we now have to run promoting, one thing of which I perceive many readers aren’t overly fond, so as to pay our workers. Apple is doing this for causes apart from income technology and leaves its articles ad-free, until you contemplate the whole enterprise to be a long-form advert for the firm’s product ecosystem.)

The newest growth on this curious course of is the announcement of a podcast referred to as Apple News Today. This is not a know-how podcast: the first (and at time of writing solely) episode focuses largely on US politics. But tech news is definitely going to be lined in some unspecified time in the future, and the query is how the podcast will talk about its proprietor. If competitors regulation crops up, for instance, will it find a way to voice criticism of Apple’s practices?

Objectivity, after all, is the foremost weapon that the conventional media has when competing with ‘branded content material’ or no matter you select to name this type of factor. Macworld has no purpose to easy over the newest bugs in Apple software program or to encourage readers to purchase Apple merchandise if we do not assume they’re up to it. In the similar method, it is doable that podcast listeners will favor to get their news protection from impartial media.

But on this case no less than which may be unfair. Apple News Today seems to be meant as extra of a roundup of present protection than a supply of unique reporting: a type of showcase for the journalism out there on Apple News+ and its new audio options.

It might be attention-grabbing, then, to see how Apple’s podcasting endeavours form up, though different news podcasters could not agree. You can pay attention on Apple Podcasts in addition to the Apple News app.

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